Belly

Motherhood, the way your grandmother would have told you to do it.

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Every app tells you how big the baby is.

None of them tell you what to do at 3am when nothing feels right and you don't want to be handed another prescription.

What's inside

Four things, done properly.

Bella

A companion who answers at any hour, built on ten years of study in herbalism, homeopathy and Traditional Chinese Medicine. She'll never hand you a pharmaceutical first.

The Circle

Mothers in the same week as you, saying the honest things. No performance, no algorithm deciding who deserves an answer.

The Apothecary

Remedies chosen the way we'd choose them for our own family, each one with a full breakdown of what's in it and why it's there.

The Study

Real courses in natural wellness, taught properly, so you stop looking things up and start actually knowing them.

Point and know

Photograph any label. Belly reads it back to you.

Standing in an aisle holding a jar you can't pronounce is the most common moment in early pregnancy. Take a picture and get every ingredient explained in plain language — what it is, where it comes from, and what's worth a conversation.

Herbal tea blend Tap to scan
Red raspberry leafA traditional uterine tonic, most often used in the third trimester.
Licorice rootWorth raising with your midwife — commonly limited during pregnancy.
Ginger rootLong used for nausea. Gentle, and one of the better studied.
Tap the label

Illustrative example. Belly gives you information and context, never a diagnosis — your midwife or doctor stays the one who decides.

The Study

Learn it once. Use it for the rest of your life.

Short courses you can finish in a nap, taught by practitioners rather than wellness influencers. In partnership with the Academy of Natural Wellness.

Herbs through pregnancy

What's traditional, what's cautioned, and how to tell who's actually worth listening to.

6 lessons
The natural medicine cabinet

Building a home apothecary that handles most of what a young family runs into.

8 lessons
Fourth trimester recovery

Nourishment, rest and repair in the twelve weeks nobody prepares you for.

7 lessons
Little ones, naturally

Fevers, teething, sleep and immunity through the toddler years.

10 lessons
The long arc

It doesn't end when the baby arrives.

Most pregnancy apps quietly stop being useful the week you need them most. Belly keeps going.

Weeks
1–40
PregnancyTracking, symptoms, and answers that don't begin with "ask your doctor."
The fourth trimester
PostpartumRecovery, feeding, sleep, and the part nobody prepared you for.
Years
1–5
The small yearsFevers at midnight, teething, immunity. A doula who never stopped answering.
Onward
The whole familyA home apothecary, a circle of mothers who stayed, and the knowledge to run it yourself.
Opening soon

Be first through the door.

Founding members get early access and a permanent price that won't move.

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No spam. One note when we open.

Partners

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Belly · Founding Partners

The founding
one hundred.

We're opening Belly to a first collective of mothers with an audience — before the public ever sees it.

100 seats
First wave · now open
What Belly is

Not another due-date counter.

Pregnancy and postpartum tracking, a community of mothers, an apothecary of natural remedies, courses in natural wellness, and a scanner that reads any ingredient label back to you in plain language. At the center is Bella, an AI companion built on ten years of study in herbalism, homeopathy and Traditional Chinese Medicine.

The part that matters: Bella never pushes pharmaceuticals. For mothers who want a natural pregnancy and keep getting told to just take something, that has been missing.
What you get

The terms, in full.

01
30% recurring commissionNot one payout. Every month a mother you referred stays subscribed, you earn again.
02
40% once you pass 25 active referralsThe rate goes up and stays up. Retroactive across everyone you've brought in.
03
Belly Pro, free for lifeWhether you post about us or not.
04
Your own code and audience discountYour people save. You get credited automatically.
05
A real say in the productYou see features before they ship and tell us what mothers actually need. Some of it gets built.
06
Partner events, merch and collaborationsAs we grow: an annual partner gathering, first access to Belly merch, and collabs on products we make together.
The math

What recurring actually means.

Belly Pro is $19.99 a month. Your 30% is $6 of that — every month, per mother, for as long as she stays.

If you referYou earn
10 mothers
$60per month
25 mothers · rate steps to 40%
$200per month
50 mothers
$400per month
And it stacks. Month two you're earning from month one's mothers plus the new ones. A single Reel keeps paying long after it stops getting views.

These figures are illustrative examples of how the commission is calculated — not a projection of your results and not a guarantee of income. Belly has not launched publicly and has no earnings history. What you actually earn depends entirely on how many of your referrals subscribe and stay subscribed. We would rather show you the real arithmetic than a number designed to impress you.

What we ask

Real work, for a real share.

This isn't a one-post deal. We're giving away a third of the revenue, so we're asking you to actually build something with us.

01
Five pieces of content in your first 60 daysReels, stories, or both. Your voice, your format, your angle. We don't write them and we don't approve them.
02
Show it inside your real lifeThe 3am question. Scanning a label in the shop. The remedy on your counter. Demonstration beats endorsement every time, and it converts at a completely different rate.
03
Your code in your bio while you're a partnerNo exclusivity, no lock-in. Leave whenever it stops being worth it.
04
Tell us what's missingYou know what mothers need better than we do. Say it plainly and we'll build it.
05
Disclose the partnership#ad or the paid partnership label. Standard FTC practice, and we'd insist on it anyway.
You'll never run out of angles. The label scanner, a remedy breakdown, a course lesson, a question you asked Bella at 3am, something a mother said in the Circle. Five different pieces of content without repeating yourself once — and the partners who post weekly earn the most.
Why now

We're not offering you a campaign. We're offering you the ground floor of something that hasn't opened yet.

Belly is built and finished. It just hasn't launched. Coming in now means a rate that never drops, and a product still open to being shaped by whoever shows up first. Every brand deal you take after this one will be for a company that already made its decisions without you.

Want in?

Reply to the message and we'll set up your code and get you inside the app this week.

Claim a founding seat
Belly · Pregnancy, postpartum, and natural wellness